Just add water...

...and we take whatever shape your project needs.

An Ad Guy is a "virtual" ad agency, a way of delivering top-notch advertising talent directly to businesses that want it without the overhead of traditional agencies.

I am Melton Cartes, the chief Ad Guy, and I can help you extend your marketing/advertising by helping you be more clever with your ad budget.

The latest thoughts from An Ad Guy.

Here you'll find advice for large established businesses and small start-ups, for immediate results as well as long-term growth. I hope you find this site helpful, enjoy reading and come back often. Thank you.

WordPress: What is it? How do you use it? Why?

January 1st, 2009 by Melton Cartes · 4 Comments

If you have a business, for profit or non-profit, and want to have an online presence, you’ll need to have a website. That’s where things get complicated very quickly.

WordPress to the rescue. There are other options out there but WordPress is a very good one and has been in use for several years by large and small endeavors. So, it’s tested. [Read more →]


→ 4 CommentsTags: Tips · Updated · WordPress

Installing WordPress

July 30th, 2011 by Melton Cartes · No Comments

WordPress is the leading “blog-publishing” CMS application, used by millions of websites. But, if you’re new to the game, it’s not exactly clear or intuitive how this wonderful software goes from sitting on a server to running your next great website, at least not without some simple directions.

Therefore, here are some simple directions. [


→ No CommentsTags: Tips · WordPress

Calendar Design

October 29th, 2010 by Melton Cartes · No Comments

This is a calendar I designed when I was part of a small publishing company called Heliographica Press. It was fun to design a calendar showcase book covers, a lot of which were also my designs.


→ No CommentsTags: Graphic Design · Portfolio · Services

“I can’t read that #$/*&!# billboard!” or What happened to advertising art direction?

September 9th, 2010 by Melton Cartes · No Comments

Have you noticed — then again, who has the time or cares to look at billboards nowadays — that contemporary art directors at ad agencies seem to have no sense whatsoever on how to lay out a billboard that a motorist or even a fraking pedestrian can read? [Read more →]


→ No CommentsTags: News&Views

Logo/Corporate Identity Development

July 13th, 2010 by Melton Cartes · 1 Comment

gfplogoHere are some of the logos I’ve designed for a variety of clients.
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→ 1 CommentTags: Corporate Identity/Logo Design · Graphic Design · Portfolio