You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.” This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty [...]
Entries from October 2008
But Microsoft doesn’t make PCs…(updated)
October 3rd, 2008 · No Comments
Tags: Pop Culture · Strategy · Updated
An Old Layout
October 21st, 2008 · No Comments
Eighteen years ago I came up with an ad layout for Torres wine while working at an ad agency that held the account. It was one of three concepts I developed that I felt really proud of—so much so that I’ve consistently shown the rough comp in my portfolio at practically every job interview since [...]
Tags: Portfolio
