Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a medium that you should seriously consider.
More than a business card, less than a poster…
Variety in Postcard Design
These postcards are a nice sampling of the design variety available through AnAdGuy.
A Postcard Campaign
These postcards were designed as part of a unified campaign advertising an art exhibit.
Variations On a Theme
These postcards, for a play that had a different cast from week to week, show variations on a theme.
Unfortunately, too many postcards fall into the “club flyer” category and tend to be too busy, gaudy and unclear in their messaging. This is purely a layout design problem and can be avoided if you hire qualified professionals, such as AnAdGuy.
Whether you’re using postcards as one-offs or as collateral to a larger campaign effort, this medium has a lot going for it when handled properly.
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