An Ad Guy

As a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.

This is the front of the new postcard/handout An Ad Guy designed for the ABDF.org

This is the back of the same postcard An Ad Guy designed for the ABDF.org.

The ABDF.org is a wonderful and small non-profit that seeks donations for projects costing no more than $1,500. These donations, as this postcard shows, pay for simple projects with immediate benefits, such as installation of a hand-pump well in a single-family residence. To learn more, visit the ABDF.org.

The postcard is a wonderful medium for any business to brand itself. What’s so great about postcards is that they’re mini-posters, allowing for much more esthetically pleasing and therefore attractive messages, at a fraction of the cost. They can be used as counter cards or POS (point-of-sale) or they can be handed out in person as field work. Of course, they can be part of a direct mail campaign. Or you can submit a design to the services that distribute postcards in their stand-alone card racks around the country in different kinds of venues, such as cafes.

With additional innovations, such as perfs or bundling, you can do so much more with them.

If your business is wondering what kind of collateral it should invest in, strongly consider the postcard.