An Ad Guy

This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com.

A blog for entrepreneurs.

I particularly like this one:

4. It helps not to call people “human resources”. They’re people. And, as it turns out, people like to be treated like people. Go figure.

This is true for your staff as well as your customers. This dovetails with what is said throughout AnAdGuy.com, that advertising and marketing needs to talk To people rather than At them. This is more important to remember now that we’re in a recession, whether you’re developing a new promotion for your product launch or your new website.