Entries Tagged as 'Advertising Rules'

How Bad (Automobile) Marketing Ruins a Country’s Economy and How to Fix It

November 16th, 2008 · No Comments

Or: How you can learn to be better at marketing from the mistakes of others.
In the wake of the US automobile manufacturers’ pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what [...]

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Tags: Advertising Rules

Why Movie Marketing So Often Sucks! (updated)

August 13th, 2008 · No Comments

Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people [...]

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Tags: Advertising Rules · Strategy · Tips