You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.”
This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty clearly [...]

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“Television will kill the movies!” That’s what Hollywood was afraid of in the 50s. That’s when wide screen “epic” film formats were developed and movies like Cleopatra and Ben Hur came to represent the movies. The idea was that filmmakers had to come up with something that would clearly draw audiences away from television otherwise [...]

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