You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.”
This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty clearly [...]
Entries Tagged as 'Strategy'
But Microsoft doesn’t make PCs…(updated)
October 3rd, 2008 · No Comments
Tags: Pop Culture · Strategy
Why Movie Marketing So Often Sucks! (updated)
August 13th, 2008 · No Comments
Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people [...]
Tags: Advertising Rules · Strategy · Tips
