An Ad Guy

You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.” This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty [...]

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“Management is doing things right;leadership is doing the right things.”   —Peter Drucker Business plans are the blueprints for a business. There are a handful of basic elements that go into a business plan:

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Marketing Plans When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan.

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The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it’s water, hot cheese, or chocolate, that’s not going to happen.

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“Management is doing things right;leadership is doing the right things.”   —Peter Drucker Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That’s strategy.

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