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	<title>An Ad Guy &#187; Strategy</title>
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		<title>But Microsoft doesn&#8217;t make PCs&#8230;(updated)</title>
		<link>http://www.anadguy.com/2008/10/but-microsoft-doesnt-make-pcs/</link>
		<comments>http://www.anadguy.com/2008/10/but-microsoft-doesnt-make-pcs/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 01:43:20 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Updated]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[Apple Computers]]></category>
		<category><![CDATA[I'm a Mac]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=53</guid>
		<description><![CDATA[You&#8217;ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be &#8220;a PC.&#8221; This first came to my attention with the cover of Fast Company&#8217;s June 2008 issue that pretty [...]]]></description>
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		<title>Business Plans</title>
		<link>http://www.anadguy.com/2010/02/business-plans/</link>
		<comments>http://www.anadguy.com/2010/02/business-plans/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 06:52:11 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=802</guid>
		<description><![CDATA[&#8220;Management is doing things right;leadership is doing the right things.&#8221; &#160;&#160;&#8212;Peter Drucker Business plans are the blueprints for a business. There are a handful of basic elements that go into a business plan: the summary; the description of the basic business concept; the description of the company (or the proposed company), the &#8220;who is going [...]]]></description>
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		<title>Planning</title>
		<link>http://www.anadguy.com/2010/02/planning/</link>
		<comments>http://www.anadguy.com/2010/02/planning/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 06:51:05 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=800</guid>
		<description><![CDATA[Marketing Plans When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan. All you need to do is put it on paper. That is the map that details all [...]]]></description>
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		<title>Branding</title>
		<link>http://www.anadguy.com/2010/02/branding/</link>
		<comments>http://www.anadguy.com/2010/02/branding/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 06:50:18 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=798</guid>
		<description><![CDATA[The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it&#8217;s water, hot cheese, or chocolate, that&#8217;s not going to happen. The real next step is figuring out what exactly you want your customer [...]]]></description>
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		<title>Strategy</title>
		<link>http://www.anadguy.com/2010/02/strategy/</link>
		<comments>http://www.anadguy.com/2010/02/strategy/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 06:48:47 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=794</guid>
		<description><![CDATA[&#8220;Management is doing things right;leadership is doing the right things.&#8221; &#160;&#160;&#8212;Peter Drucker Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That&#8217;s strategy. As a creative director, I&#8217;ve developed and supervised marketing campaigns for a variety of clients. My focus has [...]]]></description>
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		<title>&#8220;The Break Up&#8221;</title>
		<link>http://www.anadguy.com/2009/06/the-break-up/</link>
		<comments>http://www.anadguy.com/2009/06/the-break-up/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 04:13:02 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Advertising Rules]]></category>
		<category><![CDATA[News&Views]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=585</guid>
		<description><![CDATA[I stumbled upon this awesome series of commercials developed and produced by the Openhere ad agency and Microsoft&#8217;s Geert Desager for Microsoft Digital Advertising Solutions. The first one in the series is called The Break Up and tells the story a couple breaking up. She, Consumer, is fed up with his, Advertiser&#8217;s, dismissive and self-centered [...]]]></description>
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		<title>Using Facebook to promote your business.</title>
		<link>http://www.anadguy.com/2009/01/using-facebook-to-promote-your-business/</link>
		<comments>http://www.anadguy.com/2009/01/using-facebook-to-promote-your-business/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 21:06:56 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising strategy]]></category>
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		<category><![CDATA[communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[product advertising]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=180</guid>
		<description><![CDATA[You may not know that you can create Facebook Pages for your business. Sure, you&#8217;ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service. If you have a main website, you [...]]]></description>
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		<title>Why Movie Marketing So Often Sucks! (updated)</title>
		<link>http://www.anadguy.com/2008/08/why-movie-marketing-so-often-sucks/</link>
		<comments>http://www.anadguy.com/2008/08/why-movie-marketing-so-often-sucks/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 01:26:43 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
				<category><![CDATA[Advertising Rules]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alien poster]]></category>
		<category><![CDATA[Alien Trailer]]></category>
		<category><![CDATA[big weekends]]></category>
		<category><![CDATA[box office]]></category>
		<category><![CDATA[Dane Cook]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[trailers]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=41</guid>
		<description><![CDATA[Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people [...]]]></description>
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