Entries Tagged as 'Strategy'

“The Break Up”

June 25th, 2009 · No Comments

I stumbled upon this awesome series of commercials developed and produced by the Openhere ad agency and Microsoft’s Geert Desager for Microsoft Digital Advertising Solutions. The first one in the series is called The Break Up and tells the story a couple breaking up. She, Consumer, is fed up with his, Advertiser’s, dismissive and self-centered [...]

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Tags: Advertising Rules · News&Views · Strategy · Tips

Using Facebook to promote your business.

January 29th, 2009 · No Comments

You may not know that you can create Facebook Pages for your business. Sure, you’ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service. If you have a main website, you [...]

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Tags: Strategy · Tips

Why Movie Marketing So Often Sucks! (updated)

August 13th, 2008 · No Comments

Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people [...]

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Tags: Advertising Rules · Strategy · Tips

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