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	<title>An Ad Guy: A Virtual Ad Agency</title>
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	<link>http://www.anadguy.com</link>
	<description>Business Strategy &#38; Marketing Services</description>
	<pubDate>Sun, 16 Nov 2008 22:57:00 +0000</pubDate>
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		<title>How Bad (Automobile) Marketing Ruins a Country&#8217;s Economy and How to Fix It</title>
		<link>http://www.anadguy.com/2008/11/16/how-bad-automobile-marketing-ruins-a-countrys-economy-and-how-to-fix-it/</link>
		<comments>http://www.anadguy.com/2008/11/16/how-bad-automobile-marketing-ruins-a-countrys-economy-and-how-to-fix-it/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 18:18:02 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Advertising Rules]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=78</guid>
		<description><![CDATA[Or: How you can learn to be better at marketing from the mistakes of others.
In the wake of the US automobile manufacturers&#8217; pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what [...]]]></description>
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		<title>An Old Layout</title>
		<link>http://www.anadguy.com/2008/10/21/an-old-layout/</link>
		<comments>http://www.anadguy.com/2008/10/21/an-old-layout/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 00:22:07 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<category><![CDATA[advertising layouts]]></category>

		<category><![CDATA[art direction]]></category>

		<category><![CDATA[communication]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[product advertising]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=45</guid>
		<description><![CDATA[Eighteen years ago I came up with an ad layout for Torres wine while working at an ad agency that held the account. It was one of three concepts I developed that I felt really proud of—so much so that I've consistently shown the rough comp in my portfolio at practically every job interview since [...]]]></description>
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		<title>But Microsoft doesn&#8217;t make PCs&#8230;(updated)</title>
		<link>http://www.anadguy.com/2008/10/03/but-microsoft-doesnt-make-pcs/</link>
		<comments>http://www.anadguy.com/2008/10/03/but-microsoft-doesnt-make-pcs/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 01:43:20 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Pop Culture]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[advertising strategy]]></category>

		<category><![CDATA[Apple Computers]]></category>

		<category><![CDATA[I'm a Mac]]></category>

		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=53</guid>
		<description><![CDATA[You&#8217;ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be &#8220;a PC.&#8221;
This first came to my attention with the cover of Fast Company&#8217;s June 2008 issue that pretty clearly [...]]]></description>
		<wfw:commentRss>http://www.anadguy.com/2008/10/03/but-microsoft-doesnt-make-pcs/feed/</wfw:commentRss>
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		<item>
		<title>Why Movie Marketing So Often Sucks! (updated)</title>
		<link>http://www.anadguy.com/2008/08/13/why-movie-marketing-so-often-sucks/</link>
		<comments>http://www.anadguy.com/2008/08/13/why-movie-marketing-so-often-sucks/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 01:26:43 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Advertising Rules]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Alien poster]]></category>

		<category><![CDATA[Alien Trailer]]></category>

		<category><![CDATA[big weekends]]></category>

		<category><![CDATA[box office]]></category>

		<category><![CDATA[Dane Cook]]></category>

		<category><![CDATA[movie marketing]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[posters]]></category>

		<category><![CDATA[trailers]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=41</guid>
		<description><![CDATA[Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people [...]]]></description>
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		<title>Movie Theaters, America&#8217;s One True Place of Worship</title>
		<link>http://www.anadguy.com/2008/08/05/movie-theaters/</link>
		<comments>http://www.anadguy.com/2008/08/05/movie-theaters/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 00:38:07 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Pop Culture]]></category>

		<category><![CDATA[box office]]></category>

		<category><![CDATA[movie marketing]]></category>

		<category><![CDATA[Movies]]></category>

		<category><![CDATA[summer blockbusters]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=39</guid>
		<description><![CDATA[&#8220;Television will kill the movies!&#8221; That&#8217;s what Hollywood was afraid of in the 50s. That&#8217;s when wide screen &#8220;epic&#8221; film formats were developed and movies like Cleopatra and Ben Hur came to represent the movies. The idea was that filmmakers had to come up with something that would clearly draw audiences away from television otherwise [...]]]></description>
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		<title>What is&#8230;?</title>
		<link>http://www.anadguy.com/2008/07/14/what-is/</link>
		<comments>http://www.anadguy.com/2008/07/14/what-is/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 01:54:55 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[book design]]></category>

		<category><![CDATA[corporate identity]]></category>

		<category><![CDATA[direct mail]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[logo design]]></category>

		<category><![CDATA[publishing design]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=32</guid>
		<description><![CDATA[&#8230;Direct Mail
Direct mail is a slice of the &#8220;direct response&#8221; pie and literally consists of communication pieces that are mailed directly to people considered to be part of an advertiser&#8217;s target audience.
Direct mail concepts fall somewhere between print and broadcast in that they require concepts that work sequentially, almost like a slide-show that presents parts [...]]]></description>
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		<item>
		<title>Getting Your First (or Latest) Website.</title>
		<link>http://www.anadguy.com/2008/07/05/getting-your-first-or-latest-website/</link>
		<comments>http://www.anadguy.com/2008/07/05/getting-your-first-or-latest-website/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 06:47:39 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[Dreamweaver]]></category>

		<category><![CDATA[dynamically generated pages]]></category>

		<category><![CDATA[HTML]]></category>

		<category><![CDATA[web design]]></category>

		<category><![CDATA[Web Development]]></category>

		<category><![CDATA[websites]]></category>

		<category><![CDATA[XHTML/CSS]]></category>

		<category><![CDATA[your new website]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=11</guid>
		<description><![CDATA[You have a business and you think you need a website but you&#8217;re not sure what to do next and you&#8217;re afraid it&#8217;s going to cost you.
Think blog!
You don&#8217;t have to become a &#8220;blogger&#8221; if you don&#8217;t want to. Instead, you can use the existing and very powerful tools for blogging out there to build [...]]]></description>
		<wfw:commentRss>http://www.anadguy.com/2008/07/05/getting-your-first-or-latest-website/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Top 5 Ad Mistakes&#8230;and the Ways to Fix Them.</title>
		<link>http://www.anadguy.com/2007/05/01/top-5-ad-mistakes/</link>
		<comments>http://www.anadguy.com/2007/05/01/top-5-ad-mistakes/#comments</comments>
		<pubDate>Tue, 01 May 2007 23:39:03 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Advertising Rules]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=6</guid>
		<description><![CDATA[What is an "Ad Guy"?
As I'm using the term, "ad guy" is a kind of throwback to the golden age of advertising and guys like Bill Bernbach, Howard Gossage and Saul Bass. These were guys who certainly made ads of all sorts, but more importantly, they solved problems.]]></description>
		<wfw:commentRss>http://www.anadguy.com/2007/05/01/top-5-ad-mistakes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Logo Design</title>
		<link>http://www.anadguy.com/2007/03/09/what-to-look-for-in-your-next-logo-or-corporate-identity-design/</link>
		<comments>http://www.anadguy.com/2007/03/09/what-to-look-for-in-your-next-logo-or-corporate-identity-design/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 21:52:32 +0000</pubDate>
		<dc:creator>Melton Cartes</dc:creator>
		
		<category><![CDATA[Tips]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[corporate identity development]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[logo design]]></category>

		<category><![CDATA[trademarks]]></category>

		<guid isPermaLink="false">http://www.anadguy.com/?p=31</guid>
		<description><![CDATA[What to Look for In Your Next Logo or Corporate Identity Design
You are a business
You are looking for something of which you can be proud. Something that clearly and completely communicates what your business does and stands for. Or you want a logo that will make you money. 
Affordable vs. Cheap
The democratizing effects of technology [...]]]></description>
		<wfw:commentRss>http://www.anadguy.com/2007/03/09/what-to-look-for-in-your-next-logo-or-corporate-identity-design/feed/</wfw:commentRss>
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