Just add water...
...and we take whatever shape your project needs.
An Ad Guy is a "virtual" ad agency, a way of delivering top-notch advertising talent directly to businesses that want it without the overhead of traditional agencies.
I am Melton Cartes, the chief Ad Guy, and I can help you extend your marketing/advertising by helping you be more clever with your ad budget.
The latest thoughts from An Ad Guy.
Here you'll find advice for large established businesses and small start-ups, for immediate results as well as long-term growth. I hope you find this site helpful, enjoy reading and come back often. Thank you.
“Management is doing things right;
leadership is doing the right things.”
—Peter Drucker
Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That’s strategy. [Read more →]
The most important rule for good copy is brevity.
Barra Financial Software
Visit the Design page to read more about the challenges presented by this campaign. [Read more →]
I have written over 25 screenplays; 13 of those are feature-length scripts I consider to be finished and market worthy. Three of my screenplays made it to the semi-finals in two different screenwriting contests:
- HOME OF THE BRAVE placed in The Don and Gee Nicholl Fellowships in Screenwriting, which is sponsored by The Academy of Motion Picture Arts and Sciences,
- LATENT IMAGE placed in the Austin Heart of Film Screenwriting Conference and Film Festival’s contest,
- CONTROL HOME, which I co-wrote with my friend Daniel Merritt, also placed in the semifinals in Austin.
While I began my professional career as an art director and I’ve always considered myself a visual artist, for almost as long I’ve been fascinated with storytelling and writing. I believe that cultivating and improving creative writing skills makes all of one’s writing better. [Read more →]
To paraphrase Howard Gossage, “Copy is like twine. Use only enough to wrap the package. No more and no less.”
If you want your business writing to be clear, compelling and persuasive, An Ad Guy is at your service.
No one says, “Give me another boring business plan to read.” [Read more →]
I originally wrote this script to use in New York at the NYU Summer Film Intensive I attended in 1994. It was not chosen as one of the final projects for the course, so I kept it under my hat until I had enough money to shoot it myself. It was written without knowing what kind of locations, interiors or exteriors, I would have access to in New York. So, in a sense, the script was sort of modular while still providing a dramatic drive and structure. [Read more →]
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