Just add water...

...and we take whatever shape your project needs.

An Ad Guy is a "virtual" ad agency, a way of delivering top-notch advertising talent directly to businesses that want it without the overhead of traditional agencies.

I am Melton Cartes, the chief Ad Guy, and I can help you extend your marketing/advertising by helping you be more clever with your ad budget.



The latest thoughts from An Ad Guy.

Here you'll find advice for large established businesses and small start-ups, for immediate results as well as long-term growth. I hope you find this site helpful, enjoy reading and come back often. Thank you.

Apollo Lager – Tang

February 15th, 2010 by Melton Cartes · No Comments

This is another spec TV spot I directed, based on a concept I developed for Apollo Lager.

This concept plays with the idea that perhaps Professor Heywood Floyd, in the fantastic 2001: A Space Odyssey, had actually had a beer or two and that’s what had caused his nap on the iconic Orion space shuttle.

This was shot on 16mm film and edited on the Media 1000. [Read more →]

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Apollo Lager – Astronaut

February 15th, 2010 by Melton Cartes · No Comments

This is a spec TV spot I directed, based on a concept I developed for Apollo Lager (a new beer that had been launched and has since disappeared).

The concept plays with the idea that every boy (and girls too) at some point or another wants to grow up to be an astronaut. What happens in between is a completely different story. So, the consolation prize in effect is Apollo Lager. [Read more →]

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YakBak 2

February 15th, 2010 by Melton Cartes · No Comments

This is a spec TV spot I directed, based on a concept I developed with copywriter Stan Raymond while freelancing at CKS Partners. YakBak 2 was a toy that allowed one to record sounds or one’s voice and slow down or speed up the playback to funny effect. [Read more →]

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Round Table Pizza

February 15th, 2010 by Melton Cartes · No Comments

This is a TV spot I “art directed” as an advertising art director. In other words, I came up with the concept for this spot, a way to advertise at the time Round Table Pizza’s new “green” pizza, the Garden Pesto. [Read more →]

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JE Unlimited TV spot

February 15th, 2010 by Melton Cartes · No Comments

The only thing I did not do in this project was act; that was handled by the wonderful Yvonne Cornell. I wrote this script, lit it (with help from my friend David Fischer), shot it, edited it and of course, directed it. [Read more →]

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