Apollo Lager – Astronaut

This is a spec TV spot I directed, based on a concept I developed for Apollo Lager (a new beer that had been launched and has since disappeared).

The concept plays with the idea that every boy (and girls too) at some point or another wants to grow up to be an astronaut. What happens in between is a completely different story. So, the consolation prize in effect is Apollo Lager.

This was shot on 16mm film and edited on the Media 1000.

Apollo Lager “Astronaut” spec TV commercial.

30 seconds

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